When does tech actually go on sale in Australia? Black Friday, Boxing Day, EOFY and Click Frenzy

Australian retailers hold sales so often that "wait for the next one" is almost always possible. This guide covers the four big events, their 2026 dates where known, and what independent sources say about the discounts. Every claim links to its source, and we say when something is a CHOICE observation rather than a rule.

Details were checked on 2 November 2026. Retailer dates change, so treat them as a guide.

Black Friday and Cyber Monday

Click Frenzy's 2026 calendar puts Black Friday on Friday 27 November, with sales running to Cyber Monday on Monday 30 November and early access from Friday 20 November on its calendar, "earlier at some retailers". CHOICE describes Black Friday as Australia's biggest sale event, with sales running from early November until early December, and some brands only joining in just before the day itself.

What to expect, according to CHOICE:

• Most Black Friday discounts from big retailers range from 20% to 50%, with reductions of up to 70-80% in rarer cases. CHOICE says that's broadly in line with what it sees in other big sales.
• Its editorial director Mark Serrels is quoted saying Black Friday deals are "rarely 'the lowest price ever' or 'once in a lifetime'", and you might get a deal just as good or better at other sales through the year.
• For TVs, CHOICE says Black Friday is probably the best time to buy because of the range, stock and discounts, while March to April is likely when the cheapest TVs appear as old models are run out. It also reports that suppliers release "event models" that may not be available afterwards.

That advice is about TVs. Other categories (laptops, monitors, SSDs) don't necessarily follow it, which is why price history matters. For the tricks to watch, see our Black Friday guide.

Boxing Day

Boxing Day is 26 December, a public holiday under the National Employment Standards. In 2026 it falls on a Saturday. In Queensland, Monday 28 December is also an additional public holiday. Other states handle weekend holidays differently.

CHOICE says Black Friday has now taken the "biggest sale" title, but Boxing Day sales remain Australia's most well-known discount event. It reports that:

• Many Boxing Day deals now start before the day itself, often before Christmas. In one earlier year CHOICE saw brands start as early as 15 December, with most deals lasting a few days into the new year and some into mid-January.
• Discounts from major brands tend to range from 30% to 50%, although bigger markdowns are possible.
• Some retailers call these "end of year" or "post Christmas" sales.

Click Frenzy's calendar lists Boxing Day sales as 24 to 31 December 2026. On TVs, CHOICE's industry source says there's generally not much stock left after Black Friday, which limits how big the Boxing Day discounts can be.

EOFY (end of financial year)

Australia's financial year ends on 30 June. CHOICE's 2026 EOFY guide says retailers use these sales to clear old stock and boost takings before the end of the tax year, and to target people buying work-related items such as laptops, smartphones or printers.

From that guide (last updated 22 May 2026):

• Several retailers dropped EOFY deals in the first two weeks of May 2026, including Bing Lee, Officeworks, Vodafone and Kogan, along with Lenovo and HP.
• Early 2026 discounts averaged 5-50%. CHOICE says it typically sees EOFY discounts average 20-50% on selected items, not all stock, with some reductions reaching almost 90%.
• Each brand's sale period differs. Offers can last from a few days to weeks, and retailers have extended sales beyond their advertised end dates, in some years by up to eight days.
• Just because a retailer says you can claim a purchase on tax doesn't mean you can. What you can deduct varies from person to person, so check your own circumstances.
• CHOICE adds that "you don't have to wait until June to get a good deal", because more sales now happen earlier in the year.

Click Frenzy

Click Frenzy began on 20 November 2012 as an Australian answer to Cyber Monday, and its website famously crashed on launch. CHOICE says the most reliable Click Frenzy sales occur in May and November, with some smaller events in March and August. Compared with the bigger sales, fewer retailers take part, the sales are short (often four or five days), and the discounts CHOICE has seen were usually around 30%, sometimes up to 70%, which it says weren't as competitive as the bigger events.

Click Frenzy has changed in 2026. According to its own About page, the previous operating company entered administration in March 2026, the founders of Catch.com.au bought the brand from the administrators in May, and it was relaunched in June as a deals platform that runs every day of the year. Its 2026 calendar lists The Main Event (27 to 30 October, now over), Black Friday to Cyber Monday (27 to 30 November) and Boxing Day sales (24 to 31 December). Its media kit lists the next May event, Mayhem 2027, as 16 to 19 May 2027. Because the ownership and format have changed, past years are a weaker guide to what the 2027 events will look like.

Other sales worth knowing

CHOICE also lists Afterpay Day (March and August), Amazon Prime Day (July) and ad hoc flash, clearance and mid-season sales. Its advice: with a sale around every corner, "you shouldn't feel too pressured by 'buy now or miss out' marketing tactics".

A practical way to use the calendar

1. Decide whether you need it now. If your laptop has died, buy the best verified price today.
2. If you can wait, pick the next event for your category (see the dates above) and note today's price at three or four retailers.
3. Check the price against its history, not the sale label. Our guide to reading a price history shows how.
4. Look for the exact model. Event models and bundles can make comparisons misleading.
5. Know what our badges mean before you rely on them: Real deal vs good price.

We don't claim a particular week is always cheapest for a particular product. The sources above describe patterns, and prices for any one product can break them. That's why DealCheck AU judges each price against that retailer's own history. See How we check deals.

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